Aoh!k Commercial, the merchandising and marketing agency recently established by ex-Classic Media and Ragdoll exec Andrew Kerr, will rep the Hanazuki brand on behalf of Amsterdam-based design studio The Hanazuki Company.

Under the deal, Aoh!k will be responsible for generating and managing all commercial activity related to the brand on a global level, from licensing through to TV production.

Hanazuki, the brainchild of The Hanazuki Company co-founders Niko Stumpo and Hanneke Metselaar, revolves around a universe in which Hanazuki and her friend Little Dreamer fend off villainous Nightmares, mischievous Hemkas and the hungry Fatty Bum-Bum. With a dedicated boutique in Amsterdam, licensing relationships with O’Neill and Stationeryteam in Europe and animated assets, Hanazuki is poised for international growth. The property, aimed at girls ages seven to 10, made its debut at the recent Brand Licensing Exhibition in London, England and Mipcom market in Cannes, France.