Barbie builds her first DreamHouse in Roblox

The doll brand is entering Roblox for the first time with Barbie DreamHouse Tycoon, where players can become Malibu residents.

By Andrea Hernandez

October 3, 2023

TAGS:

Barbie, Barbie DreamHouse Tycoon, Gamefam Studios, global head of digital gaming, Hot Wheels Open World, Mattel, Mike DeLaet, Roblox

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