Moonbug Entertainment is aging up its linear channel business with the launch of Blippi & Friends in the MENA region—and plans are already in the works to roll the kidsnet out globally.

In partnership with Intigral—the media and advertising arm of Saudi Arabia’s stc Group—Blippi & Friends is now available on Jawwy TV and stc tv in Bahrain, Egypt, Iraq, Jordan, Kuwait, Morocco, Oman, Saudi Arabia, Tunisia and UAE.

Though Blippi is Moonbug’s most successful live-action preschool IP, Blippi & Friends targets kids ages four to eight with spinoff shows such as Blippi Visits, Blippi Draws and the Blippi Game Show. These are featured on the new linear channel, along with other content from the Blippi universe including Meekah and the feature-length special Big Dino Adventure. And in between this regularly scheduled programming, Blippi will deliver customized messages celebrating regional holidays and encouraging kids to do things like exercise and eat healthy meals.

In order to capture co-viewing families, the channel will also air a younger-skewing daily segment featuring top-rated Moonbug preschool shows like CoComelon, Little Angel and Arpo.

Blippi & Friends is Moonbug’s second linear kidsnet, following the 2019 launch of the Moonbug channel, which currently airs in more than 83 countries.