Illumination cooks up a viral campaign for Despicable Me 4

The studio has tapped NBA player and Gru lookalike Nikola Jokic to boost social media engagement for the sequel pic ahead of its July release.

By Sadhana Bharanidharan

April 22, 2024

TAGS:

Despicable Me 4, Illumination, marketing, Meme, Minions, NBA, Nikola Jokic, virality

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