DQE has appointed Swedish licensing and merchandising agent Plus Licens AB (Plus Licens) as its licensing representative’ for The Jungle Book brand.
Plus Licens, which is the largest licensing company in Eastern Europe and the Nordic countries, will represent DQE on the commercial exploitation of all Jungle Book merchandising and publishing agreements in countries including Sweden, Norway, Finland, Denmark, Bulgaria, Czech Republic, Hungary, Poland and Russia.
Plus Licens intends to market The Jungle Book merch to coincide with the TV broadcast of The Jungle Book series beginning early next year.
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