British manufacturer Imagine8 has revealed a new range of licensed Bluey accessories that will be rolling out to retailers across the EMEA region later this year. 

Aimed at preschoolers, the collection naturally features the iconic blue heeler pup on hats, keychains, backpacks, jewelry, gloves and scarves. But Imagine8 is also manufacturing a matching line for Bluey’s younger sister Bingo in a move to broaden the consumer reach of the product range and hopefully increase sales. 

Imagine8 signed a deal with BBC Studios for the Bluey accessories license last September. It’s also preparing to release its first collection of Peppa Pig products this year, after picking up those rights from Hasbro in 2023. 

Additional licenses in Imagine8’s stable include Disney’s Frozen, Garfield, Magic Mixies, Miraculous: The Tales of Ladybug and Cat Noir and SpongeBob SquarePants.