Toikido has selected London-based Golden Bear Toys as the master toy licensee for PeaKeeBoo, an upcoming preschool series it’s producing with Moonbug Entertainment.

Golden Bear will launch a range of plush toys, figurines and activity sets based on the 2D-animated show in fall/winter 2025. PeaKeeBoo (30 x one minute) is about three small creatures who love taking in the sights and sounds of nature.

Golden Bear is a strong choice to move the short series—which is set to launch on the Moonbug Kids YouTube channel (11.1 million subscribers) sometime this year—onto retail shelves. It already holds toy licenses to other well-known preschool series such as Hey Duggee, Bing and Waffle the Wonder Dog.

Toikido is planning to revisit the same brand-building model it used for its Piñata Smashlings IP, so plans are already in the works for PeaKeeBoo games and a broader consumer products program.