Spin Master springs into the mini-doll market

Toronto, Canada-based toyco Spin Master is hoping for lightning to strike again at retail - this time in the mini-doll aisle with a new collectible aimed at girls ages four to nine. The three-inch-tall Zoobles, as they've been dubbed, utilize the same technology that helped the company's blockbuster boys brand Bakugan literally spring to life.
By
September 23, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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