TikTok situation shows why creators must diversify

Roughly 60% of young teens in the US use TikTok, and while an outright ban has been put on hold, brand owners should reevaluate their audience engagement strategies in case it goes dark.

By Ryan Tuchow

January 20, 2025

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TAGS:

ashley mady, Lee Parkhurst, TikTok, TikTok ban, TikTok brand strategy, TikTok kids, TikTok US, Zigazoo, Zigazoo Kids

About The Author

News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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TikTok situation shows why creators must diversify

Roughly 60% of young teens in the US use TikTok, and while an outright ban has been put on hold, brand owners should reevaluate their audience engagement strategies in case it goes dark.

READ THE FULL STORY

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