KidScreened
• MTV Music Awards draws in more TV/online advertisers and bucks this year (Ad Age)
• Something old, something new - Is Hollywood's rebooting of film franchises a mere brand extension or a sign of creative poverty? (L.A. Times)
• The next tween sensation? Will Smith's nine-year-old daughter, Willow, lands a record deal (New York Times)
• Frito-Lay boosts sustainability strategy, adding battery-powered delivery trucks to its fleet (New York Times)
• Star Wars a leading force in Lego sales this year (The Boston Globe)
September 10, 2010
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