Circana makes sense of the licensing market

Senior executive director Kristen McLean IDs several emerging trends that brand owners can leverage to carve out a niche in today's challenging marketplace.

By Kidscreen Staff

April 9, 2025

TAGS:

Barbie, Circana, CocoMelon, Gabby's Dollhouse, Kristen McLean, LankyBox, Licensing, Spider-Man

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