Mattel announces some buzzy deals at Licensing Expo

Despite the threat of tariffs, the US toy giant is making big moves, from signing a multi-year partnership with Playmobil, to uniting all of its brands in a mobile game for the first time.
By
May 22, 2025

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

TAGS:
, , , , ,
About The Author

// Author Page

Search

Menu

Brand Menu