Video games that get a screen adaptation can expect their player bases to grow by 140% on average, according to new data from Ampere Analysis.
The firm’s latest report analyzed the number of monthly active users for game franchises including Minecraft (pictured), Five Nights at Freddy’s, Gran Turismo, Devil May Cry and Fallout—both before and after the release of their film or TV spinoff.
Here are some of the key takeaways:
The silver-screen effect: While Minecraft already accounts for 2% of monthly game time across all of Ampere’s tracked platforms, that didn’t stop A Minecraft Movie from increasing its monthly player count by more than 30% when the film premiered earlier in April. What makes this figure even more impressive is that 54% of these users were lapsed players who reconnected with the game after the movie came out.
TV is king: Game-based TV shows generate a 203% uplift in monthly players on average, compared with 48% for feature film adaptations.
Record growth: Prime Video’s first season of Fallout lifted the game franchise’s player count by 490% (approximately 10 million players), 80% of which were newcomers who had never touched the games before. By comparison, game updates and downloadable content for Fallout games only tends to increase monthly users by 17% in the month they roll out.
The show doesn’t have to be a major success: In the case of Capcom’s Devil May Cry franchise, Netflix’s adaptation of the action games only ranked as the 58th most popular show on the streamer when it debuted in April, but it still boosted player numbers by a staggering 358% (approximately three million in total) compared to March.
Analyst remarks: “Media adaptations are superchargers for the player bases of gaming franchises,” says Ampere’s Ricardo Parsons. “They attract new audiences at scale, from first-time players diving into Fallout‘s wasteland, to lapsed gamers returning to Minecraft. And unlike DLC or remasters, hit adaptations showcase these stories to a wider audience, extending their reach. With adaptations of Call of Duty, Life is Strange and Dark Deception all announced recently, Ampere expects this trend to continue—creating win-wins for publishers seeking new players and studios hungry for ready-made fanbases.”






