On the top three global streamers, co-pros are performing increasingly well with kids audiences, according to Digital i.

The British media measurement firm released a report last week exploring the share of viewing time for three types of content (US, non-US and co-productions) across Disney+, Netflix and Prime Video. 

While that report covered all genres, Kidscreen asked Digital i for a kids content-focused quarterly breakdown of the data. 

When it comes to viewing trends in the US, the share across domestic, international and co-produced content has remained pretty consistent in the last four years. But kids audiences outside of America have started spending more time streaming co-pros—while non-US content has seen its share of eyeballs taking a dip. 

For example, kids co-pros averaged a 20% share of international viewing minutes in 2021 but jumped to almost 26% in 2024. Meanwhile, non-US children’s content slid from 37% to 33% during the same timeframe.

“Kids shows are the most global stories on streaming,” says Digital i analyst Elena Mozzato. “US hits still hold steady at home, but co-productions are where the growth is. They blend budgets, cultures and creativity to craft stories that travel further, localize smarter and connect deeper.”

To identify international viewing trends, the research firm’s study combined streaming data from 19 countries outside of the US—including the UK, Canada, Mexico, Brazil, France, Australia, South Korea and Japan.

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