On the heels of announcing its new digital character property Luv me Buddies, London, UK-based Lavish Rights has kick-started its licensing program by signing US licensee Commonwealth Toy & Novelty Company through US agent Jewel Branding and Licensing.

Commonwealth will produce a range of Luv Me Buddies plush toys and pillows and the deal includes distribution across the US, Europe, South America, and Australia. The product range is expected to hit retail starting in early spring 2011

Lavish is now looking for stationery and gifting partners, as well as retailers keen to develop lines directly. The company launched its 100-day plan in July and is on track to meet its target, which includes full brand presentations, trade and consumer websites, and strategic agency signings across the world (28 global agencies have been confirmed to date).

Luv Me Buddies are little animal characters with heart-shaped heads and bodies.