Nintendo and Fisher-Price partner on Mario figures for toddlers

The two companies are about to launch a line of Mario figures for preschoolers as part of their My Mario brand, which ages down Nintendo’s iconic video game character for the youngest demo. Including a playset, figures and a push-along vehicle, the Little People My Mario line is available now in retail and online. Little People sells more than a million playsets each year, according to a release.

8 Lions to manage YouTube growth for Lupus Films’ The Hive

London-based distributor 8 Lions Entertainment, which focuses on YouTube-first IPs, has teamed up with Lupus to manage the YouTube strategy for its CG-animated preschool series The Hive (pictured). Handling localization and long-term growth for the 147 x seven-minute series, 8 Lions plans to launch new channels in English, Spanish, French and German. The Hive revolves around a bee who learns soft skills while spending time playing with friends and hanging out with his family. It spans two seasons and also has three 22-minute specials in its catalogue. Lupus produced The Hive with DQ Entertainment, Monumental Productions and Bejuba! Entertainment. The series is more than a decade old, and Disney Junior and Disney+ have previously aired it.