Little Dot Studios welcomes Mister Rogers to YouTube 

The digital studio that made Dr. Seuss’ channel such a success has teamed up with Fred Rogers Productions to create the first dedicated Mister Rogers’ Neighborhood YouTube channel. Under the new agreement, Little Dot will launch, manage and curate content for the channel later this year, which will include a mix of full-length episodes, clips, shorts and compilations of the iconic preschool series that ran from 1968 to 2001. 

Banijay inks food deals for Totally Spies! 

The prodco’s Kids & Family team has unveiled a fresh slate of food-themed deals to celebrate the brand’s 25th anniversary. Partnerships kicked off this week, starting with a limited-edition kids menu in 325 Buffalo Grill restaurants in France featuring new dishes, collectible cups and surprise packs. LA-based Tsun Scoops will follow this up by debuting three ice cream flavors themed around Sam, Clover and Alex, while Bubblegum Kids is teaming up with the iconic spies for a confectionery line that rolls out to major US retailers later this year.

Disney hits the court with Marc Jacobs

The two companies have joined forces to create a Mickey & Friends tennis apparel collection for kids, featuring co-branded sweatshirts, T-shirts, sneakers, caps and bags. The clothing items will roll out across retailers in Germany, Austria, Australia, Korea, Eastern Europe and the Middle East this spring.

Benetton secures a Care Bears collab 

The Italian fashion brand has inked a deal with Cloudco Entertainment to develop a Care Bears capsule collection for preschoolers and kids. Brokered by Maurizio Distefano Licensing, the clothing line will debut at Benetton stores worldwide in spring as part of the ongoing Colors of Caring Care Bears campaign. 

Godzilla is making his F1 debut 

Toho has signed a season-long licensing deal with TGR Hass to create a special-edition Godzilla-themed vehicle that will debut at the Japanese Grand Prix on March 27, followed by the United States GP in October. The collab will also feature merchandise drops, fan experiences and special exhibitions at select F1 events.