K.I.D.S. targets Time Square, mobile phones

To help celebrate Kids in Distressed Situations (K.I.D.S.)'s 25th anniversary, a 15-second Public Service Announcement will air on the Times Square 42nd Street CBS jumbo screen in New York City, encouraging people to make a US$25 donation to the charity that puts new merchandise into the hands of underprivileged and disaster-struck children.
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August 13, 2010

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