Cartoon Network has released further details surrounding its multi-platform bullying prevention campaign initially announced in May. Stop Bullying: Speak Up will educate and empower young bystanders to take action to reduce and prevent bullying.

The Stop Bullying: Speak Up on-air and online campaign launches in October to coincide with the fifth-annual National Bullying Prevention Awareness Month in the US, sponsored by the National Center for Bullying Prevention.

Updates to the campaign include an Anderson Cooper 360 Town Hall event set to air in October on sister network CNN, where the journalist will host government and education leaders, parents groups and child behavior experts from top US universities and non-profit institutions to discuss the issues and concerns surrounding bullying.

Also partnering with the campaign is the Anti-Defamation League (ADL), which has direct ties to in-school curriculum. Three ADL projects linked to the campaign are No Place for Hate, a free series of seminars for schools, A World of Difference, a formal school curriculum and Cyber ALLY, which teaches kids to be an ally to victims of digital bullying. David Warren, director of education for the ADL, was named to the Cartoon Network Bullying Prevention Advisory Board, which is a coalition of researchers and educators as well as private organizations and government agencies who provide guidance, counsel and bullying prevention educational materials to supplement Cartoon Network’s Stop Bullying: Speak Up program

The campaign kicks off on October 1 with a series of original Cartoon Network PSAs that will introduce the pro-social effort and direct viewers to key online resources at CartoonNetwork.com.