Hello Kitty gets Curious with crafts deal

The UK-based arts and stationery company has signed a deal to create a range of Hello Kitty and Friends products—spanning crafts, stickers, coloring and activity formats. The collection is expected to launch through the fall and winter. Curious Universe’s licensed portfolio already includes franchises like Squishmallows, PAW Patrol, CoComelon and My Little Pony.

Pokémon preps a tasty collab with Goldfish

The snack brand is launching four new licensed editions featuring signature crackers shaped like one of the four OG starter Pokémon—Charmander, Squirtle, Bulbasaur and (of course) Pikachu. The products will roll out in the US this month, though the Pikachu edition will be exclusive to Walmart and Target.

…while LEGO links up with the IP in Denmark

In another Poké partnership, the Danish brick-maker is staging activations at June’s Pokémon GO Fest in Copenhagen (one of the event’s three global destinations this year alongside Tokyo and Chicago). While attendees can access a LEGO Play Zone on site, there are other activities planned across the city. Expect PokéStops and Pokémon giveaways/stickers at Copenhagen’s LEGO stores as well as a special LEGO x Pokémon GO-themed stamp rally.

GoNoodle grooves with Great Wolf Lodge 

To fulfill its mission of getting kids moving, the GoNoodle platform has entered a collaboration with the North American resorts operator. It has launched a new video called “Great Wolf Stomp: The Squatchy Remix!” featuring GoNoodle character Squatchy dancing and moving all around Great Wolf Lodge, with more plans brewing to extend the content across resorts.

Justice dives under the sea for its latest collab

The lifestyle brand has launched a SpongeBob SquarePants capsule collection at Walmart targeting tween girls. The licensed apparel and accessories include graphic tees, jerseys, hair clips, backpacks, totes and denim wear featuring on-screen besties SpongeBob and Patrick. Justice has previously partnered with companies like Columbia Records Jam Jr. and WBD.