SpongeBob SquarePants (pictured) was the sixth most-popular title on VOD globally in Q1 this year—the only kids show to break into the top 10—but this quarter’s report from media research firm Ampere Analysis highlighted the importance of kids content from around the world.

Ampere’s quarterly reports on top VOD titles give a snapshot of what’s hot around the world on the major streamers by tracking popularity on a monthly basis using third-party internet search and lookup volumes to generate its data.

The research firm broke down the top genres on streamers. On Disney+, 20 of the top 100 most popular titles were identified as children & family. This is one of the highest proportions on the platform, beating every genre except sci-fi & fantasy and tied with the “other” genre category.

But the children & family genre doesn’t lead the pack on other streamers like it does on Disney+. Only seven of the top 100 titles on Netflix and Prime Video are for kids, while HBO Max has six and Paramount has 13.

But getting more granular on what’s hot, two of Disney+’s top-10 most popular titles globally in Q1 were for kids: Zootopia was number five and Bluey was number nine. On Paramount+, SpongeBob SquarePants was the number-one most popular title globally, while PAW Patrol was number three. Meanwhile, on AVODs like Pluto TV, The Roku Channel, Tubi and others, Coraline was the second most-popular title in the US.

Ampere’s report also reveals how kids content stacks up against different genres across countries in terms of popularity. In some countries it totally dominates the list of the most popular titles. In both the US and Canada, 11 of the top 100 VOD titles are for children & family. Meanwhile, in Mexico, 32 of the top 100 most-popular titles are for children & family, by far the highest proportion of any country Ampere listed.

Though it’s not the most popular genre, the report highlights how kids content still stands out as a major force on streaming around the world, and offers a guide for producers about which titles are doing well, and which regions and streamers are most inclined to air kids content. To view the full report, click here.

The report comes as private equity firm Goldenpeak has recently made a majority investment in Ampere. Goldenpeak is the research firm’s first-ever institutional investor and its funding will help the firm grow, according to a release.

At the same time, Ampere has acquired PlumResearch, a Warsaw-based research company with a 20-person team, to meet a demand for deeper research and insights into streaming views. PlumResearch’s data covers 75 markets, and its flagship product is a data tool called Showlabs, which captures insights on titles, including views and number of unique viewers. PlumResearch also tracks the top 10 streaming titles in multiple countries. (In the US for the week of May 11 to May 17, GOAT was the only kids title to make the list, at number six.)

Graphs courtesy of Ampere Analysis. Photo by Oscar Nord on Unsplash.