Ty UK has extended its partnership with Fluid World, the official UK licensing agent for Sanrio, to produce beanie babies for five additional Sanrio characters.
Kuromi, Badtz Maru, Chococat, My Melody and Keroppi will launch alongside Hello Kitty in key retailers from October 2010 in line with celebrations for Sanrio’s 50th anniversary. A full roll out is planned for 2011.
The Hello Kitty brand remains the strongest license for Ty UK.
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