DEALS: Burger King aims to whet kids’ appetites with Crayola

Plus, the K-pop label that produced the KPDH soundtrack attracted some big investors, and a film about an unexpected US hero is prepping a theatrical return for the country’s 250th birthday.
May 27, 2026

Burger King and Crayola serve up a new partnership

The companies have teamed up to deliver a Crayola-themed meal that comes with a co-branded pack of crayons and a colorable crown and bag to make mealtime more creative. The product rolls out on June 9 in the US. The partnership is part of the quick-service restaurant chain’s broader push to reach kids this summer, which includes Burger King bringing back its kid-friendly crown-shaped chicken nuggets, which have been off the market since 2011. 

KPop Demon Hunters’ K-pop label raises US$80 million in funding round

The Black Label, the K-pop label that represents producers who created music for the hit film, has raised US$80 million in a series B round that saw Krafton (the South Korean video game distributor behind titles like PUBG: Battlegrounds and Mini Golf King) and Tencent Music Entertainment Group invest. The latest round of investment values The Black Label at US$660 million. The deal comes as the industry looks to further tap into the K-pop trend. This partnership could open the door for The Black Label’s talent to appear in Krafton’s games. Existing backer Saehan Ventures also contributed to the financing round. Black Label co-founder Teddy Park, a songwriter who worked with Blackpink, produced the soundtrack for KPop Demon Hunters, including its smash hit “Golden”

Fun Academy Studios preps a US relaunch of Sgt. Stubby 

The production company has teamed up with indie film distributor Ahoy Entertainment to bring a remastered version of its 2018 CG-animated film Sgt. Stubby: An American Hero back to US theaters in time for America’s 250th birthday. The film is based on a real-life US dog who ended up on the frontlines of World War I, and helped save lives. Fun Academy aims to screen the film in theaters and community events from July 1, 2026 to March 15, 2027. Fun Academy also partnered with Paper Airplane Media to distribute digital assets to exhibitors. Paramount, which is handling home video for the film until 2028, will promote the film across its channels, according to a Fun Academy spokesperson. 

Image courtesy of Burger King. 

About The Author
Senior reporter for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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