Friday the 13th is Monster High’s lucky day

Mattel's Monster High has been a hit with tween girls in stores and online, and owner Mattel is about to embark on a large-scale, year-long marketing push for the brand revolving around Friday the 13th, including three one-hour specials set to air on Nick US.
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January 13, 2012
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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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