Placing a focus on the joys of parenthood, Disney is launching DisneyBaby.com, a new website targeting expectant and new parents.
The new site’s features include tips and everyday solutions for mothers, a collection of Disney Baby brand products, and a tool for parents to upload their favorite baby photos and memories called Disney Baby Magical Moments.
As for navigation, the site’s organized around eight important moments of the day: Getting Ready, In the Nursery, Dressing Baby, On-the-Go, Mealtime, Playtime, Bathtime and Baby’s Firsts.
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