In efforts to grow its worldwide licensing initiatives, Mattel Brands Consumer Products UK has made new hires including Bethan Parry, who is set to take the newly created role of retail development manager.
Parry will be responsible for managing Mattel’s retail planning and customer marketing.
In another move into a newly created role, Helena Mansell-Stopher has been promoted to senior manager, Mattel Brands Consumer Products UK category management, and will focus on Mattel’s existing portfolio and all new IP launches in the UK.
Parry and Mansell-Stopher will report to Johanne Broadfield, senior director for Mattel Brands Consumer Products UK & Eire, Russia and Eastern Europe.
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