Matt Brown has been named President of Klutz, the kids activity division of global children’s publisher Scholastic.

Now also an SVP at Scholastic, Brown will lead the creative direction of the Klutz publishing program and will manage the strategic development of the brand. Brown, who takes over the reins of the Klutz division from recently retired co-founder John Cassidy, will assume his new responsibilities on September 7.

Over his 15 years in the play business, Brown has been named on numerous patents and patent applications for building toys, electronic learning aids, activity and creativity toys, video games, social-networking systems, adaptive learning technologies and consumer packaged goods. He has also led a variety of teams in the development, customization and implementation of seven different types of curricula, including language arts and whole child preschool and play.

Most recently, Brown was the co-founder and Play Czar of big BOING, a company that promotes well-being through play and ecological harmony. In addition to launching its own brands, he has worked with partners including Coca Cola, Playskool, Disney Retail, Kraft, Toys R Us, PBS Kids, Nickelodeon and Learning Curve to develop new and revitalize existing brands.