Marketing firm Gorilla Nation Kids has created a digital campaign centered on the July release of Universal Studios’ 3-D film Despicable Me.
The campaign, targeting kids aged two to 11, includes a digital coloring book, where users can choose among four branded illustrations to color, as well as a digital postcard that will include a Despicable Me trailer.
The campaign will also introduce the World Heist Game for Despicable Me, where users can help Gru steal three treasured monuments with the help of his trusty minions.
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