Canada-based Astral’s Family Channel is kicking off its Bright Lights Big Summer Tour featuring 36 days at 15 different festivals, events, and attractions, many of which are sponsored by the Family Channel network. Marketing firm TrojanOne negotiated all sponsorships associated with the tour, which will travel throughout Canada to Ontario, British Columbia and Alberta until September 6.
At each stop, the Bright Lights Big Summer Tour will feature a multi media activity booth based on Family Channel programming. Using green screen technology, kids will be able to have their photo taken with cast members from Family shows including Wingin’ It, and Sonny with A Chance. Participants will then be able to retrieve their picture on the Family Channel website.
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