Munich-based brand and licensing agency m4e AG has signed an exclusive toy deal with Simba Dickie Group for German public broadcaster Ki. Ka’s preschool brand KiKANiNCHEN to cover the German market.
KiKANiNCHEN products will roll out across several Simba Dickie Group brands, including Nicotoy soft toys, Eichhorn wooden toys, Simba’s Art & Fun range, BIG outdoor toys and Noris-Spiele games and puzzles.
m4e is currently looking to add more toys/soft-toys partners and publishing and home entertainment licensees to round out KiKANiNCHEN’s core licensing program.
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