Chorion names Indian agent for Noddy and Mr. Men brands

UK-based Chorion is expanding its growing global properties Mr. Men, Little Miss and Noddy with the appointment of Mumbai-based Dream Theatre as its agent for the Indian subcontinent.

June 16, 2010

UK-based Chorion is expanding its growing global properties Mr. Men, Little Miss and Noddy with the appointment of Mumbai-based Dream Theatre as its agent for the Indian subcontinent.

Dream Theatre plans to seek deals for Noddy in apparel, home furnishing, personal care, school bags, home video and other categories. It will also concentrate on licensing deals and merchandising promotions for the Mr. Men and Little Miss characters.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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