Toronto, Canada-based The Licensing Shop has hired Avra Goldenblatt as its new VP of brand management.
Goldenblatt was previously director of communications and promotions at Transcontinental Media, working with magazine brands such as ELLE Canada, The Hockey News and Style at Home.
She also has an advertising background, as sales promotions manager at Telemedia working on campaigns with companies such as Unilever, Johnson and Johnson and Proctor and Gamble.
The Licensing Shop is a brand licensing agency specializing in the strategic development of consumer products based on entertainment, talent and fashion brands with a current client roster that includes Canuck prodcos 9 Story Entertainment and Sinking Ship.
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