Lifestyle footwear company Skechers USA is supporting programming arm Skechers Entertainment’s anticipated television series Zevo-3 by including a promotional DVD insert in one million of its kids shoe boxes in time for back-to-school. The promo will precede Zevo-3‘s series premiere on Nicktoons this fall.
A Skechers Entertainment production in association with Moonscoop, the new comedy-adventure 2D animated kids series (26 x 22-minutes) chronicles young teen heroes who assume great superpowers and the responsibilities that come along with them.
Marketing support for Zevo-3 also includes the pre-premiere launch of a Zevo-3 website, which will include a trailer, games and more information about the series.
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