Charming characters

What do characters like Mario from Mario Brothers, Zack and Cody, and Puss in Boots all have in common? The results from California-based E-Poll Market Research's latest edition of its E-Score Character Kids study reveal they each have above-average awareness and strong appeal among US tweens (kids ages nine to 12), but barely register a blip on the radar of younger siblings and teens.
By
June 8, 2010

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