Facebook friends: Marathon enters the social gaming race
As social games continue to flood the pages of the world's most-trafficked social networking site, Facebook, kids content owners and producers are eyeing the space warily, with an adventurous few diving in. French prodco Marathon Media, a Zodiak subsidiary, is arguably one of the first to test the waters to further engage the audience of its tween-centric toon Totally Spies!, extend the franchise and, if all goes to plan, make a bit of extra dough.
June 8, 2010
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