Tween fashion and beauty brand Scarlett & Crimson, co-owned by UK-based Coolabi and brand creator Ged Backland, has secured two new licensing deals for the territory, with Poetic Gem to create leisurewear and Myridium a range of perfume and coffret sets.
Both product ranges are set to launch this fall in UK specialist, high street and online stores and are aimed at the core target market of teen and tween girls. Scarlett & Crimson’s growth is underpinned by a 16-book publishing program with Simon & Schuster, a website and following on Facebook, MySpace and Twitter.
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