Marvel has forged deals with Little, Brown Books for Young Readers and Bendon Publishing for their new children’s book publishing programs.

Both programs, which feature Iron Man 2 titles among other Marvel brands, will launch with a variety of formats, including story, activity, coloring and board books, as well as novels, early readers and pop-up books.

Little, Brown Books for Young Readers has Super Hero Squad and Iron Man 2 publishing programs, including novels, early readers, storybooks and activity books lined up to launch this spring with six Iron Man 2 titles and three Super Hero Squad.

Additionally, Marvel is expanding its existing partnership with Bendon to create a new line of children’s books featuring Spider-Man, Marvel Heroes, Super Hero Squad, Iron Man 2 and the Incredible Hulk. The initial line of titles will be available at drug stores, discount stores, department stores, mass, price clubs, super market/grocery and craft and hobby retailers.