Kids prefer free gaming apps to other mobile content

Looking at the mobile app habits and preferences of kids ages two to 14, The NPD Group's new study, Kids and Apps: A New Era of Play, has revealed that gaming apps are the most popular and the majority (88%) of apps kids have access to are acquired for free.

By Jeremy Dickson

May 22, 2012

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About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Kids prefer free gaming apps to other mobile content

Looking at the mobile app habits and preferences of kids ages two to 14, The NPD Group's new study, Kids and Apps: A New Era of Play, has revealed that gaming apps are the most popular and the majority (88%) of apps kids have access to are acquired for free.

READ THE FULL STORY

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