• Mattel’s got a top-secret transmedia property in the works (New York Magazine)
• Spin Master’s play for the girls’ aisle (Fast Company)
• Money being left on the table? Web video watchers OK with more ads (MediaWeek)
• FTC to mull over new restrictions on collecting data from children online (MediaPost)
• 3-D movie boom leads to ticket price hikes at US theater chains (L.A. Times)

KidScreened
• Mattel's got a top-secret transmedia property in the works (New York Magazine)
• Spin Master's play for the girls' aisle (Fast Company)
• Money being left on the table? Web video watchers OK with more ads (MediaWeek)
• FTC to mull over new restrictions on collecting data from children online (MediaPost)
• 3-D movie boom leads to ticket price hikes at US theater chains (L.A. Times)
March 25, 2010