Chapman Entertainment and US licensing agent HIT Entertainment have signed on K’NEX Brands to create a full line of construction toys based on preschool boys property Roary the Racing Car.
K’NEX will produce Roary building sets, including buildable figures and vehicles to roll out at mass retailers in the US and Canada in fall 2011.
The license follows on the heels of news that a full line of Roary toys that will be available exclusively at Toys ‘R’ Us stores in fall 2010 from US master toy partner, Bandai America.
Narrated in the US by Indy and NASCAR racer, Sam Hornish Jr., Roary the Racing Car was launched exclusively in the US on 24-hour preschool television channel Sprout in fall 2008.
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