NPD Report: Good holiday season for licensed goods and toys

According to a new study, Spotlight on Kids: Understanding Cross-Category Publishing, from Port Washington, New York-based The NPD Group, the share of spending for kids on toys and consumer electronics increased during the US holiday shopping season in 2009 over the previous year.

March 16, 2010

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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NPD Report: Good holiday season for licensed goods and toys

According to a new study, Spotlight on Kids: Understanding Cross-Category Publishing, from Port Washington, New York-based The NPD Group, the share of spending for kids on toys and consumer electronics increased during the US holiday shopping season in 2009 over the previous year.

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