Playmates is L.A. bound

Costa Mesa, California-based Playmates Toys is moving its US offices to LA.

March 12, 2010

Costa Mesa, California-based Playmates Toys is moving its US offices to LA.

The move is a result of a restructuring of its US organization in an effort to focus all resources on partnerships with long-term brands, including Nickelodeon’s Teenage Mutant Ninja Turtles and iCarly, DreamWork’s Shrek, and Rainbow Brite licensed by United Media.

The move is expected to be completed by April 1.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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