Chorion putting Paddington on marmalade jars

UK-based Chorion has inked a deal with Premier Foods for Paddington Bear (licensed by Chorion subsidiary Copyrights) to become the face of the Robertson's Golden Shred marmalade in a UK-wide on-pack promotion.

March 10, 2010

UK-based Chorion has inked a deal with Premier Foods for Paddington Bear (licensed by Chorion subsidiary Copyrights) to become the face of the Robertson’s Golden Shred marmalade in a UK-wide on-pack promotion.

The promotion will run across all Robertson’s Golden Shred marmalades, including Paddington’s preferred chunky variety, and the new product Robertson’s Golden Smooth.

The partnership will put the famous bear on 14 million jars each year.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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