New US study indicates preschoolers recognize brands

A recent US study from researchers at the University of Wisconsin and University of Michigan reveals that young children experience the same marketing pressures as young adults and, in fact, do understand advertising and branding concepts.

March 1, 2010

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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New US study indicates preschoolers recognize brands

A recent US study from researchers at the University of Wisconsin and University of Michigan reveals that young children experience the same marketing pressures as young adults and, in fact, do understand advertising and branding concepts.

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