Bristol, UK-based Aardman Rights has entered into a strategic partnership that will see its IP Timmy, star of Timmy Time, become an ambassador for the Preshcool Learning Alliance, a leading British charity focusing on early education and childcare.
Timmy will be featured in pull-out supplements and a poster campaign, which will appear in all Alliance settings nationwide.
In return for the use of the IP, Allance will be supplying Aardman with advice for parents whose children are starting nursery school for the first time. The support will be promoted through the Timmy Time website and the campaign is slated to run for six months starting this month.
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