• Why do advertisers hold web publishers to a higher standard than TV? (AdAge)
• Walt Disney, NBC Universal, Viacom, Warner Bros. and Scholastic Media join Michelle Obama in her fight against childhood obesity (Hollywood Reporter)
• Microsoft exploring health potential of Xbox, apps (CNet News)
• Electronic Arts struggles as gamers turn to cheaper, online alternatives (BusinessWeek)
• On ‘innovative’ technology and today’s kids (CNet News)
• Beaker’s Ballad, the Muppet’s take on ‘Dust In the Wind’ is another YouTube hit (YouTube)