It’s all about the content, not the container
'Content' - the Latin root is the same for both meanings of the word. Perhaps it stems from when the original meaning for contentment was "to be pleasantly full from a good meal." So one can only be truly content if the content was good. That's our job right? To put great wholesome sustenance on the mental plates of our young audience, and if we get that bit right our shareholders should end up content too.
October 3, 2012
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