France Télévisions rolls out Ludo rebrand

After several months of making smaller tweaks to operations, France Télévisions finally unveiled its large-scale kids programming re-invention just before the end of 2009. Under the new organization, all kids programming blocks across its network of channels (France 3, 4 and 5) have been firmly placed under the new Ludo brand umbrella. Additionally, France 2 will no longer air kids content.
By
January 20, 2010

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