Seattle, Washington-based Hidden City Games has brought Sharon M. Bennett on board as the North American licensing consultant for girls equine property Bella Sara.
Boasting two decades of consumer products experience, Bennett is well-equipped to take on her new role at Hidden City, where she’ll be responsible for the IP’s primary retail development, licensee relations and sales. She previous served as SVP of global licensing and strategic partnerships at Discovery Communications, as well as SVP of L&M at Saban Consumer Products and had her own brand licensing consultancy, Bennett Branding.
She’ll continue to build retail awareness for Bella Sara and seek out more licensees in categories ranging from apparel, domestics and publishing to interactive, collectibles and accessories.
Newsletter
