US-based infant-targeted TV channel BabyFirst and Reader’s Digest have partnered to launch a new child development book series based on popular BabyFirst programming.
The first two books in the series, flap book Peekaboo Farm and board book Rainbow Horse, are available at US retailers, including Bed Bath Beyond, TJ Maxx, Marshall’s, Stein Mart and Ross, this fall.
The news comes on the heels of BabyFirst appointing veteran TV exec Paul Frank as its EVP of series development.
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